{"id":774,"date":"2009-04-23T12:10:35","date_gmt":"2009-04-23T17:10:35","guid":{"rendered":"http:\/\/k.habbyshaw.com\/?page_id=774"},"modified":"2010-08-24T13:28:30","modified_gmt":"2010-08-24T18:28:30","slug":"carnival-fun-city-take-over","status":"publish","type":"page","link":"https:\/\/k.habbyshaw.com\/?page_id=774","title":{"rendered":"Fun City Take Over"},"content":{"rendered":"<p><a href=\"https:\/\/k.habbyshaw.com\/?attachment_id=819\" rel=\"attachment wp-att-819\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/k.habbyshaw.com\/wp-content\/uploads\/2009\/04\/FederalHillBanner.jpg\" alt=\"\" title=\"FederalHillBanner\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-819\" \/ style=\"width:100%; max-width:100%; height:auto; display:block;\"><br \/>\n<\/a><br \/>\n<a href=\"https:\/\/k.habbyshaw.com\/?attachment_id=820\" rel=\"attachment wp-att-820\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/k.habbyshaw.com\/wp-content\/uploads\/2009\/04\/SandCastle.jpg\" alt=\"\" title=\"SandCastle\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-820\" \/ style=\"width:100%; max-width:100%; height:auto; display:block;\"><br \/>\n<\/a><br \/>\nIn April 2009, Carnival was gearing up to launch a brand new, year-round sailing port from Baltimore, Maryland with their ship, the Carnival Pride. In order to spread the word both to the greater Baltimore community and the general public, Carnival set out to take over the entire Baltimore Inner Harbor for a day of unscripted, spontaneous fun. For one day it wouldn\u2019t just be the city of Baltimore; it would be Carnival Fun City Baltimore. The takeover would bring the fun experience of a Carnival Cruise to life ashore while making an emotional and impactful connection with consumers. These interactions would help raise awareness, drive excitement and ultimately, push bookings for their newest port. <\/p>\n<p>The Fun City Takeover proved to be a great success in introducing Carnival\u2019s newest year-round sailing port at Baltimore\u2019s Inner Harbor. The Fun City takeover provided a direct opportunity for Baltimore residents to meaningfully interact with the Carnival brand while at the same time, PR, online components, branded entertainment and social media allowed consumers nationwide to share in the experience, learn about the port and engage with the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In April 2009, Carnival was gearing up to launch a brand new, year-round sailing port from Baltimore, Maryland with their ship, the Carnival Pride. In order to spread the word both to the greater Baltimore community and the general public, Carnival set out to take over the entire Baltimore Inner Harbor for a day of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-774","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/pages\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=774"}],"version-history":[{"count":14,"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/pages\/774\/revisions"}],"predecessor-version":[{"id":891,"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/pages\/774\/revisions\/891"}],"wp:attachment":[{"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}