{"id":771,"date":"2008-10-13T12:08:58","date_gmt":"2008-10-13T17:08:58","guid":{"rendered":"http:\/\/k.habbyshaw.com\/?page_id=771"},"modified":"2010-08-25T11:52:57","modified_gmt":"2010-08-25T16:52:57","slug":"walmart-acdc-album-launch","status":"publish","type":"page","link":"https:\/\/k.habbyshaw.com\/?page_id=771","title":{"rendered":"AC\/DC Album Launch"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/14370493?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"500\" height=\"367\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"https:\/\/k.habbyshaw.com\/?attachment_id=788\" rel=\"attachment wp-att-788\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/k.habbyshaw.com\/wp-content\/uploads\/2008\/10\/Cube.jpg\" alt=\"\" title=\"Cube\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-788\" \/ style=\"width:100%; max-width:100%; height:auto; display:block;\"><br \/>\n<\/a><br \/>\n<a href=\"https:\/\/k.habbyshaw.com\/?attachment_id=787\" rel=\"attachment wp-att-787\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/k.habbyshaw.com\/wp-content\/uploads\/2008\/10\/ACDC.jpg\" alt=\"\" title=\"AC\/DC\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-787\" \/ style=\"width:100%; max-width:100%; height:auto; display:block;\"><\/a><br \/>\n<\/a><\/p>\n<p>After Walmart and Columbia Records announced that they would sell AC\/DC\u2019s first new album in 8 years, \u201cBlack Ice,\u201d exclusively at Walmart, they turned to Arnold to activate that opportunity. Wanting to attract a wide range of fans and build on the band\u2019s cross-generational appeal, Arnold designed a multi-dimensional program \u2013 inside Walmart.<\/p>\n<p>First, we created \u201cRock Again\u201d AC\/DC mini-shops in more than 3,000 Walmarts nationwide. These in-store experiential centers were strategically located in the apparel section to leverage customer traffic and cross-sell.  They featured live Rock Band Video gaming units for customers to test out the newest AC\/DC Live: Rock Band\u00ae Track Pack game and were merchandised with Black Ice CDs, AC\/DC apparel and cross-promotional pallet programs featuring Sony, Pepsi, Doritos, Amp Energy Drinks and Sirius Radio.<\/p>\n<p>To generate buzz and PR, we developed a mobile tour with events in New York and Los Angeles.  \u201cBlack Ice\u201d Cream trucks were the first locations to sell the new album starting at midnight on the release date.  We offered listening stations where fans could preview the new album and demo the new AC\/DC Live: Rock Band\u00ae Track Pack via a custom stage. Angus Young look-alikes emceed the event and created excitement for the Rock Band competition for AC\/DC tickets and merchandise giveaways.<\/p>\n<p>Awards:<br \/>\nReggie Awards Gold Winner<br \/>\nMAA Globes Gold Winner<br \/>\nHatch Awards Bronze Winner<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After Walmart and Columbia Records announced that they would sell AC\/DC\u2019s first new album in 8 years, \u201cBlack Ice,\u201d exclusively at Walmart, they turned to Arnold to activate that opportunity. Wanting to attract a wide range of fans and build on the band\u2019s cross-generational appeal, Arnold designed a multi-dimensional program \u2013 inside Walmart. First, we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-771","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/pages\/771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=771"}],"version-history":[{"count":21,"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/pages\/771\/revisions"}],"predecessor-version":[{"id":984,"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=\/wp\/v2\/pages\/771\/revisions\/984"}],"wp:attachment":[{"href":"https:\/\/k.habbyshaw.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}